With Think 2020 approaching quickly IBM needed content for their proprietary event. One of
the topics at Think was IBM's Quantum Computer. With a stay at home order there was no way
to reach the physical Quantum so we needed to rethink how to get the Quantum to the
Having out sister agency Spinifex take the lead, the solution was to recreate the quantum
from reference images and digital assets
providing a digital first solution for
education and storytelling.
The timeline was tight and this was more than just
creating one digital
activation. With Spinifex and IBM, we not only created the Quantum activation for Think
were creating the pipeline and process
for all digital activations going forward. GPJ, Spinifex and IBM worked together to get
activations hosted, domains sorted. metric system and bring previous digital activations
the metric process.