Company: Team One
Client: Lexus
Giving great experiences for event goers is what we strive for. One way to accomplish that is by
delivering the most realistic experience possible. Visceral Reality is the future of simulators in
the present. By using technologies such as, VR, ambisonic audio, haptic feedback, intense real
captured motion, and a world class driver in the Lexus RC F, we have created an experience like no
other.
Team One and Lexus aren’t in the business of building one off experiences, we create platforms. We
worked with the production company SCPS to create an experience that will live far past its debut at
the Long Beach Grand Prix. With the way this experience is built, we are able to add new footage,
motion, VR headsets, peripheral devices (scents, heat…), and branding to create a totally new
experience based on the project needs.
This sim isn’t just another motion sim, but is the first of its kind. Not only can we update this
device, we can scale this platform to be in many areas and situations all over the globe. The goal
is not to have just one of these but many. Having these experiences at car shows, sporting arenas,
live events, and even dealerships to gain brand awareness allows the user to experience vehicles
they never have or couldn’t.
The most unique thing about this sim is the fact we captured the actual motion from the car being
driven. In post, we were seamlessly able to synch up the motion with the visuals. One thing on one
wants in a VR experience is any visuals not being synched with motion. If it wasn’t synched
perfectly, we definitely would’ve needed a bucket!
