Visceral Reality

Company: Team One

Client: Lexus

Giving great experiences for event goers is what we strive for. One way to accomplish that is by delivering the most realistic experience possible. Visceral Reality is the future of simulators in the present. By using technologies such as, VR, ambisonic audio, haptic feedback, intense real captured motion, and a world class driver in the Lexus RC F, we have created an experience like no other. 

Team One and Lexus aren’t in the business of building one off experiences, we create platforms. We worked with the production company SCPS to create an experience that will live far past its debut at the Long Beach Grand Prix. With the way this experience is built, we are able to add new footage, motion, VR headsets, peripheral devices (scents, heat…), and branding to create a totally new experience based on the project needs. 

This sim isn’t just another motion sim, but is the first of its kind. Not only can we update this device, we can scale this platform to be in many areas and situations all over the globe. The goal is not to have just one of these but many. Having these experiences at car shows, sporting arenas, live events, and even dealerships to gain brand awareness allows the user to experience vehicles they never have or couldn’t.

The most unique thing about this sim is the fact we captured the actual motion from the car being driven. In post, we were seamlessly able to synch up the motion with the visuals. One thing on one wants in a VR experience is any visuals not being synched with motion. If it wasn’t synched perfectly, we definitely would’ve needed a bucket!

Testing the fan mapped to the speed in a video game

Haptics in VR installations is a must for user experience

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Haptics are the subtle points of contact that truly immerse a person. We take most haptics for granted since we don't notice them. Apple has done a great job of integrating haptics that feel natural to the user experience.

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I was lucky enough to go with the experience while it was at the Long Beach Grand Prix. Sure, I had to work for free all weekend, but I also got to help people through the experience and get feedback. It was extremely rewarding to see how well the machine performed and people's reactions.

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