Company: Team One
Client: Lexus
The Lit IS is a moving piece of artistic advertising comprised of 41,999 programmable LEDs. I know
what you are saying; couldn’t the have fit one more LED to make an even 42,000? Yes, but then you
wouldn’t ask that question.
Besides having 41,999 LEDs, the Lit IS also is comprised or 20 microcontrollers, a six 12-volt
battery bank in the back seat, and is 175,000 lumens. The Lit IS creates a unique form of
advertising because it doesn’t seem like a typical form of advertising. The Lit IS really excels in
the event space by being a passive mind-blowing attraction.
I have been on numerous shoots, events, and held trainings for the vehicle and work with the same
LEDs on a weekly basis. We in creative technology work with these LED strips generally called
“Neopixels” all the time. These strips are very popular due to the addressable nature of them and
ease of use.
We have built many things with Neopixels, such as, a sound reactive prototype to show a small-scale
version of the sound reactive mode on the Lit IS to one of a kind Neopixel mini Lexus grill. The Lit
IS was produced by the production companies TOOL and SPCS. We have continued to work with SCPS on
Lit IS and other projects.
